Senior Social Media Manager

About the Role

We’re hiring a Senior Social Media Manager to lead how Abnormal shows up on social platforms. This is a hands-on, high-impact IC role where you’ll drive our social strategy, blend brand storytelling, strategic editorial thinking, and AI-native content creation. You’ll amplify Abnormal’s voice across LinkedIn and other platforms, experimenting with ways to highlight our technical insights, product innovation, and company culture. You’ll also explore new tools and formats to help us move faster and be more relevant in a noisy space.

What you will do

• Own and evolve Abnormal’s social strategy, starting with LinkedIn
• Build a publishing cadence tied to launches, campaigns, and industry moments
• Write sharp, on-brand copy and collaborate with Design on visuals—or create content yourself using AI tooling
• Drive amplification for major brand moments and executive visibility
• Create short-form assets from long-form content (press, events, blog posts) and elevate great internal stories
• Partner closely with Comms, Content, Design, and Product Marketing to align messaging and multiply reach
• Serve as the internal go-to for social content best practices, competitive inspiration, and brand tone
• Monitor trends in AI, cybersecurity, and tech to help Abnormal contribute to the right conversations at the right time

Must Haves

• 5+ years of experience owning B2B social strategy and execution, ideally in tech or cybersecurity
• Exceptional writing skills and editorial judgment with an eye for scroll-stopping copy
• Experience creating visuals or managing content production for social (image, animation, or video)
• Familiarity with AI tools for creative workflows (e.g., ChatGPT, Midjourney, Runway,Descript)
• Strong instincts for what content performs, how to measure it, and when to adjust
• Ability to manage multiple stakeholders and move quickly with little oversight
• Proactive curiosity: you follow the market, know the memes, and bring new ideas often

Nice to Have

• Familiarity with cybersecurity, AI-native platforms, or technical product storytelling
• Experience engaging executive leadership or subject matter experts for social content
• Comfort managing or experimenting with social listening and analytics platforms
• Design familiarity (Figma, Canva, Adobe Express) to make quick-turn visuals
• Passion for building brand from the inside out in a high-growth, high-trust environment

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